Capabilities

Sign-Up Marketing at its finest

Zeeto develops technology that generates targetable, high value ad inventory. Zeeto’s proprietary algorithms determine the right questions to ask at the right time in order to show the most relevant advertisements possible, all while maximizing user experience. This high quality inventory is then available across the Zeeto Ad Exchange.

New User Registration

We collect basic information about users registering for a site through a Zeeto managed sign-up flow. It is the basis for all our ad targeting and lets us deliver the most targeted and relevant advertisements for maximum ROI

Option
One

Simple Opt-in Leads

Our algorithms dynamically determine the optimal questions to ask each user to maximize ROI as well as user experience. Based off these answers, highly targeted and actionable ad inventory is generated and then auctioned off in the Zeeto Ad Exchange.

Option
Two

Host & Post

Zeeto takes advantage of rich personal preference information and filters advertisements based on client selection criteria, allowing us to present highly qualified users with the best performing ad units. This format also enables Zeeto to better illustrate the product's features and benefits, as well as let the clients collect more information in the form.

User finishes survey

We pass the user's info on to the client

Option
Three

The user is redirected to the client's website

Link Out

Premium Link Out campaigns offer an additional, large-format display ad unit. When a user selects one of these Link Out offers, they leave the Zeeto web property and go to the client partner's website, where the client now controls the user experience.

Campaign Creation

We've got a team of creative experts who can convert client-ready ads to fit within our sites, or create custom ads for clients as needed. From copywriting to graphic design to social images (more cute cats!), we've got the full arsenal of talent and innovative tools in-house to help craft the best campaign that fits our clients' needs.

Optimization

We have a full team of business intelligence analysts that are constantly shoulder-deep in data mining. They help us determine how to optimize campaigns, build predictive models and write complex algorithms. What's this all mean? It means we're able to deliver the correct consumer to the right client offer.

Testing

Zeeto was founded using direct marketing principles, and we test everything. We even tested this sentence. We conduct new product tests to as many as 50,000 email subscribers each day in order to gauge subscriber interest. We also run dozens of A/B split tests for Co-Reg and Link Out each week. It's a constant process to test user acceptance of client offers.

Scaling

We're constantly optimizing campaigns to improve performance, but once we've cracked that initial code it's time to scale up. We're able to drive high volumes of leads (more than 100,000 each day!) for our clients.

Capabilities User Registration Details